Monthly Archives: November 2018

Business, Robert Wohlleber

Generating E-commerce Traffic with Blogs

Leave a comment

 

E-commerce Traffic pic
E-commerce Traffic
Image: entrepreneur.com

A sales executive based in Houston, Texas, Robert Wohlleber is the president of Integrity Sales Group. In that role, Robert Wohlleber directs strategies to develop online sales for suppliers in the outdoor footwear industry.

By maximizing search engine optimization (SEO) strategies, business owners can ensure that their e-commerce sites show up on the first page of major search engines, boosting conversion rates in significant ways. Key steps to embracing SEO include investing time to determine the keywords that are most likely to drive traffic to a site.

Once web traffic arrives, site designers should ensure that the site’s structure supports established SEO goals. In addition, each product page should be optimized individually with keywords that support the products on that page. This can be accomplished through keyword placement in URL addresses, product descriptions, product reviews, tags, meta descriptions, and filenames.

Blogs are another component that can be optimized for an e-commerce site. While product pages are more specifically targeted with one or two search terms, a blog can draw traffic to the site with longer key phrases that appeal to specific audiences. Businesses should keep the following strategies in mind when crafting pieces for e-commerce sites:

–Optimize each article for a keyword or phrase. When blogs are carefully written with efficiency in mind, search engines respond more favorably. Search engine algorithms tend to skip articles that are stuffed with too many keywords.

–Find a thoughtful writer who can appeal to your customer. Writers should understand the industry and write articles that are helpful, interesting, engaging, and sharable.

–Topics, headlines, and messages should all support your company’s overall goals.

–Incorporate links and photos into articles, preferably with titles containing keywords.

–Explore topics for articles that incorporate keywords and phrases that are difficult to work into product pages and descriptions.

–Keep content fresh. As new content is produced, your site stays relevant in consumers’ eyes.

Health, Robert Wohlleber

How Walking Lowers Blood Pressure and Benefits Overall Health

Leave a comment

 

Blood Pressure pic
Blood Pressure
Image: webmd.com

The recipient of an associate of applied science in business from Miami-Dade College, Robert Wohlleber is an award-winning sales executive who has served as the president of Houston, Texas’ Integrity Sales Group since 1999. Beyond his professional pursuits, Robert Wohlleber enjoys spending his free time walking outdoors.

The American Heart Association recommends 150 minutes of moderate exercise or 75 minutes of rigorous exercise a week to maintain a healthy heart and low blood pressure. If lifting heavy weights in the gym isn’t your thing, walking for at least 25 minutes each day is an easy way to reach that goal. In order to maximize the benefits of walking, you need to move at a brisk pace of at least three miles per hour, or about one mile every 20 minutes.

Beyond the obvious physical advantages of walking in regard to heart health, it also brings about other positive effects that can help lower your blood pressure significantly. When you experience stress, for instance, your blood pressure rises as a result of hormones released by your body. However, walking can alleviate stress and thereby manage your blood pressure. Moreover, it can also allow you to maintain a healthy weight and reduce the risk of stroke. According to researchers from the National Cancer Institute and the American Cancer Society, walking 150 minutes each week can lower the risk of stroke by 31 percent.